Smart People.
Smartworks was recently established by a management team of ex-Ogilvy directors with significant agency experience. Collectively we have run successful marketing agencies and managed digital, above and below the line business for large UK and global brands across all sectors.
Our offshore offices - responsible for offline and digital production services - are managed by experienced Production Directors who ensure the work we produce is on time, on budget and high quality.
London
Emma Hughes - Director
Emma has worked in a variety of senior marketing roles for clients such as IBM, Inmarsat and Epson and gained in-depth expertise across the whole marketing mix – including brand, advertising, sports sponsorship, campaign planning, digital marketing, collateral, events, internal and channel communications. In 2007 she decided to move agency side and became MD of BPL, 12 months later she helped set up Smartworks to manage the production element of the agency. Contact Emma
Christopher MacColl - Director
Prior to founding Smartworks Christopher was the CEO of Dialogue Marketing, part of WPP and a member of the Ogilvy UK Group Board. Under Christopher’s stewardship Dialogue won over 30 creative awards including ISP Agency of the Year. As well running the company Christopher was responsible for many of its international clients including P&G, Gillette, Duracell and Vodafone. Contact Christopher
Richard Church - Director
Richard ran the Ogilvy Action network in Europe for 3 years and has had significant experience of offshoring production in a variety of locations. Before that Richard started and ran an agency called Dialogue Marketing, a below the line agency with pan-global client experience including Burger King, New Zealand Foods, Warner Bros and Ferrero Rocher. Contact Richard
Cape Town
Andrew Brand - Director
Andrew is Managing Director of Smartworks SA, having previously been Creative Director and Head of Retail at BBDO Cape Town. With over 13 year’s experience across Retail, FMCG, Financial Services and Telecommunications business, Andrew heads an agency that focuses on doing world class work, exceptional production delivery and ensuring cost-effective, rapid turnaround.
Bangalore
Smita Malipatil - Production Director
Smita's technology and marketing expertise ensure that we are able to effectively deliver technically flawless solutions in the visual environment. Her background covers two of the world's top 10 IT firms, trade and marketing for an international consumer product organisation and significant experience of the UK and Asia markets as a management consultant.

